March 2021

The following is a look at some easy but key ways in which you and your team can update your marketing and pitching strategies to emphasize “home” and land you those new clients you’ve been searching for. Of course, we’re just getting started with these tips – there are a half dozen other ways to target new clientele and sell them on that idea of a better home with your kitchen and bath refinishing work, but we hope these will get you started.

People are transitioning from homeowners primarily investing more time in the homes, to homeowners ready to invest more money in their homes. And this aspect, this increased desire for upgrading investments is where refinishers can swoop in — but only if you’re ready to rebrand and reposition yourself for it.