Dani Nichols

As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.

In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.

Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs.

We are pleased to announce and welcome Jack Trusell as NAPCO’s newest International Distributor. Based out of Denmark, this partnership allows us to supply refinishers around the world with NAPCO’s high-quality refinishing materials.

Green Worldwide Shipping is committed to planting a tree for every single shipment that gets booked with them. Every month, we have between 3 to 6 pallets shipped to Australia, NAPCO’s largest international distributor, through Green Worldwide. For the fourth quarter of 2020, they announced that due to having made large bulk orders in October, November, and December, they planted three total trees on behalf of NAPCO.

Effective November 2019, all methylene chloride products for consumer paint and coating removal were officially banned from the shelves. This is an initiative that NAPCO supports as the safety of refinishers and homeowners continue to remain one of our top priorities. NAPCO offers a range of eco-friendly, methylene chloride free products, including the On The Spot Gun Cleaner, a multi-purpose surface and gun cleaner, offering refinishers a safer alternative.

Now that 2020 is here, we’re looking at the trend predications that will define this year. NAPCO will help you stay on the cutting edge of design trends into 2020 with our refinishing capabilities in your kitchens and bathrooms.

NAPCO’s Trade-Up program provide refinishers with the opportunity to replace any and all bathroom and kitchen refinishing competitor products, including cleaners, primers, coatings and additives, with a one-for-one free product exchange for NAPCO’s refinishing supplies.

NAPCO’s Sonic Strip solvent-based paint stripper has always been methylene chloride free and federally VOC compliant while proving to be just as effective as traditional paint strippers. We are glad NAPCO can offer Sonic Strip paint stripper to save refinisher’s time and money, as well as provide a safer experience for you, your customers and the environment.

We are pleased to announce the promotion of Sara Laamiri from Marketing Administrator to Marketing Manager at NAPCO, Ltd. Sara is now responsible for developing, implementing and executing strategic marketing plans for NAPCO.