Sara Laamiri

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.

The demand for kitchen and bathroom refinishing is out there now more than ever. NAPCO recommends that refinishers do the following to ensure clients can find you and you’re working as efficiently as possible as a small business.

Dani Nichols, President of North American Polymer Company, Ltd., better known as NAPCO, is marking her 25th year with the bathroom and kitchen refinishing training and manufacturing company. Ms. Nichols joined NAPCO in 1996, starting out as a customer service representative, then serving as Vice President for 14 years until she was promoted to President in 2018.

Don’t let the summer weather slow you down or prevent you from delivering your best work. Knowing how to properly and safely use your products and equipment in extreme temperatures allows you to be prepared no matter the situation.

How well you care for the equipment of your trade is important both for yourself and your customers. Extend the overall life and get more out of your equipment investments by keeping your refinishing equipment clean. Let’s take a look at three key ways of doing so.

Businesses and entrepreneurs, including kitchen and bath refinishers, who saw the pandemic as something of a teaching experience and were able to learn and adapt, ultimately came out in better shape. The following is a look at a few of what we see as the most important lessons from the pandemic refinishers and entrepreneurs should consider for a thriving business.

The following is a look at some easy but key ways in which you and your team can update your marketing and pitching strategies to emphasize “home” and land you those new clients you’ve been searching for. Of course, we’re just getting started with these tips – there are a half dozen other ways to target new clientele and sell them on that idea of a better home with your kitchen and bath refinishing work, but we hope these will get you started.

People are transitioning from homeowners primarily investing more time in the homes, to homeowners ready to invest more money in their homes. And this aspect, this increased desire for upgrading investments is where refinishers can swoop in — but only if you’re ready to rebrand and reposition yourself for it. 

At NAPCO, we want to be able to provide refinishers with as many opportunities as possible for growing your business and being the best, which is why we have designed our 3-day Kitchen and Bath Refinishing Training Program to set up refinishers to start earning immediately after class completion.

Is your Yelp business page active? Is it up-to-date with your business and contact information? Or maybe you don’t see the importance of your Yelp page? It may be time to rethink this strategy.