NAPCO Blog
North American Polymer Company
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Know Your Buyer Personas
In the bath and kitchen refinishing market, there are several different types of buyers. Each type of buyer has their own priorities and unique buying process. Personas are very helpful in developing a profile for the customer, knowing what services they want, and how they buy. We’ve identified several personas for the refinishing business. Use them as a guide as you are prospecting and engaging with customers.
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Best Practices in Hiring Staff in the Refinishing Industry
Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs. -
Tips to Help Remodeling Contractors Endure the Slow Winter Season
At NAPCO, we understand all too well how the slow season can drag on if you do not have a plan in place to stay focused and productive. In this guide, we discuss the various aspects of your business that you can focus on to not only stay productive, but also improve your business and get ready for the next busy season.
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How to Refinish Kitchen & Bathroom Countertops
Outdated, unappealing, or damaged countertops in kitchens or bathrooms can diminish the look of an entire house. The good news is that refinishing these countertops can add value to the home, give the kitchen or bathroom a facelift, and save the homeowner both time and money. If your clients want to upgrade their countertops, refinishing […]
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The Difference Between Refacing & Refinishing Kitchen Cabinets
When kitchen cabinets are scratched, beat up, or need a refresh, it’s time for an upgrade. There are many ways to change the appearance of cabinets in a kitchen or bathroom, including refacing or refinishing the cabinets or even replacing them entirely. Each of these three methods has pros and cons that any contractor or […]
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How to Repair a Cracked or Chipped Bathtub
The smallest crack, chip, or scratch in your bathtub can lead to leaks and water damage—on top of making your tub unusable. Replacing a broken bathtub can cost thousands of dollars and removing it may cause further damage to the surrounding tile and paint. Fortunately, there is an alternative solution: repairing the tub. Tub repair […]