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  1. Should You Be Listed With Angie’s List, BBB or Yelp?

    Should You Be Listed With Angie’s List, BBB or Yelp?
    It’s true that a good word from a trusted source can go an awfully long way. But what happens if one of your prospective customers has a referral that points to you and to someone else? What then? Or what if there’s no referral at all and the homeowner needs to rely on an impartial […]
  2. Freestanding Tubs on the Rise, Whirlpools Take a Hit

    Freestanding Tubs on the Rise, Whirlpools Take a Hit
      In a trend that reflects the changing contemporary tastes of homeowners, we’re seeing more people forego many of the “bells and whistles” associated with showers and tubs such as body sprays and shower jets. In addition, whirlpool tubs are losing some popularity too. Why? Functionality and practicality. Homeowners complain that whirlpools are too noisy […]
  3. Nice Website. How’s it Look On A Phone?

    Nice Website. How’s it Look On A Phone?
    It’s not like you have the most complex designed website in the world. So why should you care about how “mobile-friendly” that website is? Well, let’s put it this way: Do you care about how you’ll be found when people are searching for contractors like you? Do you care about how readable the type on […]
  4. Yes, Tradesmen Can Use Video To Sell Too!

    Yes, Tradesmen Can Use Video To Sell Too!
    Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so. With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple […]
  5. Many Americans Underestimating Real Home Value Growth

    Many Americans Underestimating Real Home Value Growth
    At least 1 in 4 people in America seem to believe that home values didn’t go anywhere last year – and they’d be wrong. Nationally, home values grew by 4%. Nearly half the people in Tampa believe that home values have either dropped or stayed exactly the same this year. Wrong again. The city’s home […]
  6. Beware Of Google “Guarantees”

    Beware Of Google “Guarantees”
    By now, it wouldn’t be a shock if you received an email or phone call from a sales representative claiming that they have the magic formula for how to get your business seen on the very top of Google. In fact, here’s one of those emails sent directly to Google! It starts: "Dear google.com, I […]
  7. Getting Back The 76 Hours You Lost

    Getting Back The 76 Hours You Lost
    Say, where did you put that piece of equipment you purchased? And the prospective customer’s phone number – it was around here somewhere, wasn’t it? There’s an invoice that needs to be paid that was just on your desk a minute ago, so what happened to it? We all misplace items in the course of […]
  8. Aging Boomers May Drive a Remodeling Boom As Well

    Aging Boomers May Drive a Remodeling Boom As Well
    According to a new report from CareerBuilder, the remodeling industry isn’t just back. It’s poised to become one of the fastest-growing fields between now and 2019. In that time, the residential remodeling industry will grow by 26%, adding 148,000 jobs in this field alone. If this is the year that the remodeling market makes a […]
  9. Whet Their Appetite In An Email – Don’t Write A Book!

    Whet Their Appetite In An Email – Don’t Write A Book!
    “Hi! I’m (name) and I’d like to tell you about all the great services I offer here at Company ABC!” Have you ever gotten an email like this from someone trying to sell you their services? It’s rarely the kind of communication you like to receive because you didn’t sign up for it. But the […]
  10. Tell A Better “Job Story”

    Tell A Better “Job Story”
    What makes you different from your competition? If you’re making it all about price, you’re not only potentially hurting your business but you’re actually not making it easy on your prospect. Why? They probably have some questions about the quality of your work, how long the job will take and how many other successful projects […]