Equipment, Supplies, and Training for the Professional Refinisher
NAPCO Refinisher
Marketing
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Getting Follow-Up Refinishing Projects
This month’s article will teach you how to gain follow-up refinishing projects from your current or recent customers. This will include when to discuss follow-up projects, how to ask for customer interest, and how to close the sale. We will also discuss how to approach recent customers to ask about follow-up projects, including conversation and call scripts.
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How to Boost Your Refinishing Business Using Facebook Ads
If you’re a refinisher looking to expand your reach and attract more homeowners or even commercial clients, Facebook ads can be a powerful tool. In this article, we’ll walk you through the steps to create a successful Facebook marketing campaign tailored specifically for your tub, tile, bath, and kitchen refinishing business.
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Social Media Marketing for Refinishers
Social media helps you tell a simple story about who you are, what you do, and the value you provide to your customers – and that is extremely valuable to you and your business. Social media is one piece of a unified marketing strategy.
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Strategies for Generating More Referrals
While many businesses earn a significant portion of their revenue from referrals, it is also true that most businesses do not ask for referrals or systematically develop them. They are happy to receive referrals, but they are reluctant to ask for them. In this blog post, we discuss the value of referrals, the obstacles to getting referrals, and the effective strategies to develop them.
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Best Practices for Pursuing Multi-Unit Refinishing Opportunities
As you are growing your refinishing business one of the challenges is how to create scale and stability in your business. Multi-unit opportunities are one important way to do that. Multi-unit opportunities are found with hotels, apartment complexes, dormitories, and realtors. Each of these is slightly different in terms of what they care about, how, and why they buy. In this paper, we will profile each type of buyer and discuss how to approach and sell to them.
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Best Practices in Hiring Staff in the Refinishing Industry
Your refinishing business is growing, and you need more help – but hiring can be tough. Wouldn’t it be nice if there was a foolproof formula to ensure every new hire would be a perfect fit? Unfortunately, there isn’t. But you can improve your chances of finding the perfect hire by writing a great job description and asking the right interview questions. In this article, we will review the important steps and considerations in hiring. We’ll focus on hiring refinisher techs.
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Market to Market: Establishing Your Online Presence and Creating Your Website
Starting your website, or learning how to maintain it, doesn’t have to be a scary experience. There are numerous website building sites out there that offer an account set up tutorial and are making it easier to navigate the process. So, let’s dive into the basics, how to start. -
Market to Market: Improving Communication Skills to Effectively Market your Business or Services
If you are not communicating correctly to your target audience and, most importantly, to your customers, then your business will definitely suffer even if you thought you’d done all of the necessary steps to make sure people can find you. -
Market to Market: Deciding Between Traditional or Digital Marketing
Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each. -
Market to Market: Creating a Successful Marketing Strategy for Small Refinishing Businesses
As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.
