Marketing

For over 100 years, baseball was a game defined by what seemed like simple things: Wins and losses. Obviously the more talented team you had, the more you’d be in a position to win a lot more games on your quest to be a world champion. But in about the last decade, as teams gained […]

Question: Do you have a real process for getting a referral from current and former customers? If you’re like most people in the trade, you really don’t. But that’s a great opportunity to take a look at having more of a process for getting motivated customers to share a good word on your behalf to […]

NAPCO is hosting an Oscars contest for the 88th annual awards. The 4 entries with the best score will win a $50.00 Visa gift card. Jackie Stuckert, Marketing Director, said, “I approached Steve Coven, owner of NAPCO, with this idea and he liked it right away. He is an avid movie buff and thinks this is […]

Did you know that LinkedIn can help you discover the circle of potential clients and referral partners that work best for your business? By now, you’ve probably heard of LinkedIn’s Groups feature, which has been around for quite a while. However, with so many Groups out there to join – and you have the ability […]

Word-of-mouth referral is powerful as we can attest to – the question is how do we make it work for us more often? Frankly, we have to use times of year for the opportunities that present themselves, like the holidays, when your former customers are expecting to hear from old friends and colleagues. 9 out […]

We’re continuing to see a pattern that minor investments in the kitchen and bathroom areas of the home can pay off big-time for the home’s value. We know that can definitely ring true for improvements such as refinishing a kitchen countert op. Here are several other remodeling ideas in the immediate vicinity of your refinishing project […]

Despite all the newcomers to the online world, Facebook has shown it still has plenty of staying power for small businesses. Now the giant social network is rolling out some new features that are great for you to be aware of if your business has a Facebook Page. Call-To-Action Buttons At the top of your […]

It’s true that people will remember you based on the work you do on the job from start to finish. But before you can get the job, first impressions matter and that includes visual elements that help you stand out from others the prospect may be considering. That’s what makes developing a good logo important. […]

It’s true that a good word from a trusted source can go an awfully long way. But what happens if one of your prospective customers has a referral that points to you and to someone else? What then? Or what if there’s no referral at all and the homeowner needs to rely on an impartial […]

It’s not like you have the most complex designed website in the world. So why should you care about how “mobile-friendly” that website is? Well, let’s put it this way: Do you care about how you’ll be found when people are searching for contractors like you? Do you care about how readable the type on […]