Marketing

Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so. With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple […]

By now, it wouldn’t be a shock if you received an email or phone call from a sales representative claiming that they have the magic formula for how to get your business seen on the very top of Google. In fact, here’s one of those emails sent directly to Google! It starts: "Dear google.com, I […]

“Hi! I’m (name) and I’d like to tell you about all the great services I offer here at Company ABC!” Have you ever gotten an email like this from someone trying to sell you their services? It’s rarely the kind of communication you like to receive because you didn’t sign up for it. But the […]

What makes you different from your competition? If you’re making it all about price, you’re not only potentially hurting your business but you’re actually not making it easy on your prospect. Why? They probably have some questions about the quality of your work, how long the job will take and how many other successful projects […]

In a world where you’re constantly on the go from job to job, project to project, having a method of communication like email to keep your customers instantly in the loop can seem like the greatest technological invention since the computer or smartphone itself. But did you ever think how the smallest of missteps in […]

You've had your prices at a certain level for a while now and with a new year, you've been thinking about – gulp – raising them. But if you’re like many people in your position, you’re nervous about raising those prices even a little and a possibly uncomfortable conversation with customers – especially if they’re […]

So you have a website for your business that isn’t that complicated. It tells visitors what you do, hopefully some examples of good results and how to get in touch with you. Nothing fancy but it gets the job done as far as communicating the most important elements, right? Well, what would it mean to […]

Perhaps you’re feeling like you’re missing an important skill set that makes you enter a room, charm the socks off of a prospective customer with some fancy talk and close a deal. That’s the image of the typical high-powered salesperson – but that’s not and shouldn’t be you. While we all want sales, we know […]

The situation seems right for you to start the job. During an initial conversation, the prospective customer has a need. You have the talent and tools to help them. It should be a no-brainer that you’re going to move forward, right? That’s when you hear, “Sounds great. We’ll get back to you soon.” While some […]

“Hey Mike, I’m thinking about exhibiting at a Home Show, but I’m not sure. Do you think it would be a profitable experience?” Sure, that upcoming home show on the calendar looks like it could bring some good exposure to your refinishing business – and it very well may. But if you have a booth […]