Marketing

Believe it or not, everybody needs to be networking. Even tradesmen. Sure, your customers will hopefully refer you to others and that’s terrific. But in between those nice referrals, you’ve got to make connections among people who might be able to introduce you to prospective customers. Where do you begin? Especially if you dread the […]

Question: Do you know what your very best customer looks like? A lot of tradesmen don’t or they’ll say, “Anybody who has money.” Sure, money is obviously important - but so is knowing where you should be spending your quality time. Ah yes. Time. We all have a limited amount of it and in your […]

As a tradesman, you know that good word of mouth is a key part of growing your network of potential referrals. But what about expanding your network online to complement that effort? Are you connected to clients and other people who have been good partners for you there too? If you’re thinking that your online […]