Marketing

Let’s talk about the different avenues there are to market your businesses and services. This is the HOW in how you are going to reach your customers. First, let’s dive into the differences of traditional and digital marketing and the benefits of each.

As a business owner, either as a solo refinisher, or one that operates a small team, it’s important to have a marketing strategy in place to help customers find you. So here we are providing two plans designed to get you to start thinking, planning, and making money without it taking you days and weeks.

Steps to Building Your Social Media Presence as a Refinisher

As a refinishing business, there are things you can do to remain profitable and busy even during a remodeling slowdown. Here are three proven strategies you can use to keep your refinishing business going strong.

The first step to growing your small business is to increase your overall revenue. For refinishers, the easiest way to do this is to get more customers. Below are five proven strategies you can make use of to grow your refinishing business.

While SEO has a lot of moving parts, by just understanding and implementing some basic optimization strategies for your website, you can yield big gains in the refinishing and remodeling industry.

NAPCO is happy to announce the reintroduction of both a print and online product guide containing information on products, equipment, and services offered by the company. The catalog provides an outlet to learn everything you need to know about topcoats, Eco-Glaze waterborne coating, spray systems, breathing systems and much more! The catalog discusses how NAPCO […]

You’re starting to wonder where your next refinishing project is going to come from. Then the phone rings – it’s not a past customer sending you a referral but it’s someone practically as worthwhile – one of your strategic partners. He says he’s been doing work on a small renovation project and in passing, the […]

When it comes down to it, no two rooms might have more impact on whether or not someone decides to buy a home than the kitchen and bathroom. For the seller, these two areas can hold a great deal of weight in resale value as well – and it doesn’t necessarily require a giant renovation […]