Equipment, Supplies, and Training for the Professional Refinisher
NAPCO Refinisher
Marketing
-
Should You Be Listed With Angie’s List, BBB or Yelp?
It’s true that a good word from a trusted source can go an awfully long way. But what happens if one of your prospective customers has a referral that points to you and to someone else? What then? Or what if there’s no referral at all and the homeowner needs to rely on an impartial […] -
Nice Website. How’s it Look On A Phone?
It’s not like you have the most complex designed website in the world. So why should you care about how “mobile-friendly” that website is? Well, let’s put it this way: Do you care about how you’ll be found when people are searching for contractors like you? Do you care about how readable the type on […]
-
Yes, Tradesmen Can Use Video To Sell Too!
Workers in the trade may feel that using video to showcase their work means spending a fortune on some high-end and expensive production. Not so. With the improved quality of picture that smartphones now offer and even the many digital cameras with video capabilities have come down in price, a tradesman can perform some simple […]
-
Beware Of Google “Guarantees”
By now, it wouldn’t be a shock if you received an email or phone call from a sales representative claiming that they have the magic formula for how to get your business seen on the very top of Google. In fact, here’s one of those emails sent directly to Google! It starts: “Dear google.com, I […]
-
Whet Their Appetite In An Email – Don’t Write A Book!
“Hi! I’m (name) and I’d like to tell you about all the great services I offer here at Company ABC!” Have you ever gotten an email like this from someone trying to sell you their services? It’s rarely the kind of communication you like to receive because you didn’t sign up for it. But the […]
-
Tell A Better “Job Story”
What makes you different from your competition? If you’re making it all about price, you’re not only potentially hurting your business but you’re actually not making it easy on your prospect. Why? They probably have some questions about the quality of your work, how long the job will take and how many other successful projects […]
-
5 Email Missteps You Can Avoid To Preserve Customer Relationships
In a world where you’re constantly on the go from job to job, project to project, having a method of communication like email to keep your customers instantly in the loop can seem like the greatest technological invention since the computer or smartphone itself. But did you ever think how the smallest of missteps in […]
-
Time To Raise Your Prices?
You’ve had your prices at a certain level for a while now and with a new year, you’ve been thinking about – gulp – raising them. But if you’re like many people in your position, you’re nervous about raising those prices even a little and a possibly uncomfortable conversation with customers – especially if they’re […]
-
Even A Basic Website Needs Protecting
So you have a website for your business that isn’t that complicated. It tells visitors what you do, hopefully some examples of good results and how to get in touch with you. Nothing fancy but it gets the job done as far as communicating the most important elements, right? Well, what would it mean to […]
-
“But I’m Not A Salesperson”: Why That’s A Good Thing.
Perhaps you’re feeling like you’re missing an important skill set that makes you enter a room, charm the socks off of a prospective customer with some fancy talk and close a deal. That’s the image of the typical high-powered salesperson – but that’s not and shouldn’t be you. While we all want sales, we know […]
