Marketing
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How to get your prospect off of "Let me think about it."
The situation seems right for you to start the job. During an initial conversation, the prospective customer has a need. You have the talent and tools to help them. It should be a no-brainer that you’re going to move forward, right? That’s when you hear, “Sounds great. We’ll get back to you soon.” While some […] -
Ask Mike Ripp: Is Exhibiting At Home Shows Worth It?
“Hey Mike, I’m thinking about exhibiting at a Home Show, but I’m not sure. Do you think it would be a profitable experience?” Sure, that upcoming home show on the calendar looks like it could bring some good exposure to your refinishing business – and it very well may. But if you have a booth […]
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Network Like a Pro and Grow Your Business
Believe it or not, everybody needs to be networking. Even tradesmen. Sure, your customers will hopefully refer you to others and that’s terrific. But in between those nice referrals, you’ve got to make connections among people who might be able to introduce you to prospective customers. Where do you begin? Especially if you dread the […]
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3 Steps To Stop Chasing “Cold” Prospects!
Question: Do you know what your very best customer looks like? A lot of tradesmen don’t or they’ll say, “Anybody who has money.” Sure, money is obviously important – but so is knowing where you should be spending your quality time. Ah yes. Time. We all have a limited amount of it and in your […]
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3 Ways To Take Your LinkedIn Visibility Up A Notch
As a tradesman, you know that good word of mouth is a key part of growing your network of potential referrals. But what about expanding your network online to complement that effort? Are you connected to clients and other people who have been good partners for you there too? If you’re thinking that your online […]