YOUR PARTNER BEFORE, DURING, AND AFTER THE CRISIS
WEEKLY EVENTS MAY 13 – JUNE 10
Equipment, Supplies, and Training for the Professional Refinisher
NAPCO Refinisher
NAPCO ONLINE CONFERENCE
Given the uncertainty many refinishers face today, this 5-week conference series explores practical measures to consider implementing during the pandemic. We will include an explanation of financial planning, lead generation, developing a strategic marketing plan and other proactive suggestions intended to help refinishers overcome business challenges and position themselves for continued growth.
This page will be updated as conferences are conducted. Previously recorded conferences and resource hand-outs will be uploaded on this page after each conference has completed.
CONFERENCE SCHEDULE
Wednesday, May 13 at 5:00pm CST
In week one, we’ll start with the most important document you could possibly use during this pandemic: the 13-week cash flow plan and how easy it is to modify things on the fly. We’ll also discuss a simple budget that works well if you’re big or small and how to change it with a couple of different scenarios. Finally, we’ll point out some things to consider when cutting expenses to keep you lean, mean, and still in the game.
Presenters: Dani Nichols & Steve Zamborsky
Wednesday, May 20 at 5:00pm CST
In week two we’ll talk about various ways to generate leads - even if they’ve dried up through conventional methods. Once those leads are in place, what are the best ways to keep them warm - even if they’re not ready to commit? We’ll also talk about your split percentage (residential vs. commercial) and the best ways to sell to each. And for those unfamiliar with commercial accounts, what are the best ways to stay in contact with them if you decide to start targeting them?
Presenter: Jackie Stuckert
Wednesday, May 27 at 5:00pm CST
In week three we’ll talk about your overall marketing plan - what kinds of avenues do you pursue to ensure you’re getting customers? From a basic website which showcases your refinishing skills, to setting up accounts on social media sites, we’ll walk you through how you can reach out to new and existing customers to let them know that you mean business - and are still in business!
Presenters: Jackie Stuckert & Sara Laamiri
Wednesday, June 3 at 5:00pm CST
In week four we’ll discuss what other things you can possibly do to ensure your business not only survives, but thrives. Can you envision technology changes where you’ll have to adapt? What about changes to the refinishing industry? What kinds of services can you add to your existing business that would benefit both you and your customers? We’ll also talk about potential new products to help you grow.
Presenter: Jackie Stuckert & Steve Zamborsky
Wednesday, June 10 at 5:00pm CST
In week five we’ll get into more specifics regarding how you can pivot to different services based on the discussions from the prior week. We’ll point out concrete, practical examples of the best ways to quickly market to customers so you can immediately start booking jobs. We’ll also discuss some of the myths regarding pivoting and how they differ from existing realities.
Presenter: Jackie Stuckert & Steve Zamborsky
PRESENTERS
Dani Nichols
President/Chief Operating Officer
Dani has been working in refinishing at NAPCO with over 24 years experience in the industry. Dani is always hungry for knowledge and has learned all aspects of business strategy including sales, marketing, financials, web development, operations management, HR, as well as building and maintaining a customer base.
Jackie Stuckert
Sales/Customer Service Manager
Jackie has been working in refinishing at NAPCO with over 20 years experience in the industry. Jackie currently manages the Sales and Customer Service Departments at NAPCO. She speaks to refinishers all the time and has been a vital part of NAPCO’s Training Program. Jackie brings a ton of knowledge regarding pricing out jobs, increasing sales and continued growth of a successful business.
Steve Zamborsky
R&D/Technical Manager
Steve has been involved in the coatings and chemicals industry for more than 25 years, joining NAPCO in 2016. Steve has an extensive knowledge of various coatings systems and quickly learned everything that’s used in the refinishing industry. Steve is knowledgeable about all technical aspects of the business including practical application, troubleshooting and finding solutions to problems.
Sara Laamiri
Marketing Manager
Sara has been working in refinishing at NAPCO for almost 7 years. She currently manages the Marketing Department at NAPCO. Sara enjoys creating and designing the content NAPCO customers are reading and engaging with on a daily basis. Every day she looks forward to discovering new ways on how she can help benefit refinishers that have partnered with NAPCO.
CONFERENCE RECORDINGS
CONFERENCE WEEK ONE | The Foundation: Creating Your Financial Blueprint
CONFERENCE WEEK TWO | Let the Work and Cash Flow - How to Convert Leads to Sales
CONFERENCE WEEK THREE | Market to Market - Creating a Successful Marketing Strategy
CONFERENCE WEEK FOUR | The Pivot - Ways to Grow Your Business During a Pandemic
CONFERENCE WEEK FIVE | Part 2: Still Pivoting - Growing Your Business During a Pandemic